Dec 8, 2019

Here are some ideas to help you create and make a top listing presentation to a client or prospect about their property.  Strive to make your marketing and listing message special and well-considered.

In a commercial property presentation or sales pitch, organise your presentation and recommendations in a simple and yet logical way to help the client understand the importance of your message and the marketing choices that you offer. Within that, your ideas should be carefully conveyed to show the client that you have thought about the alternatives, the pressures, and the opportunities that exist.

Help the client see that you have some real ideas that will help the client with property choices, negotiation alternatives, and a 'best outcome' focus.

Simplicity will always win over complexity when it comes to a property presentation or proposal layout, so ensure that you have some special and yet simple ideas to convey and to do so in a clear way.

There is no point in being ordinary in commercial real estate today when it comes to making a property presentation. Make your message precise and simple. Show the client the ‘road ahead’ when it comes to addressing the trends of the current market.

Don't be 'generic' with what you have to say and how you say it when it comes to property marketing and the promotional alternatives.

On a regular basis, the property market will be under change and pressure so look for those things and use them in your listing presentation and proposal ideas. The recommendations that you make today will shift over the next few months, and the 'variables' are always there.

Your listings will need to be adjusted and repackaged to attract the best levels of inbound enquiry and the inspection rates every time.

What is the 'take-home message'?  Ensure that your listing presentations are 'honed' for opportunity, strategy, and simplicity. In the podcast today, we help you understand how to do that.