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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at http://commercial-realestate-training.com 

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  2. Building Momentum: Quick Wins for Growing Your Commercial Real Estate Market Share

Building Momentum: Quick Wins for Growing Your Commercial Real Estate Market Share

Apr 11, 2025

 

Podcast Episode Overview: Building Momentum with Quick Wins in CRE

In this episode of the commercial real estate agent podcast, we’re diving into a powerful topic that can transform your commercial real estate results—creating momentum through quick wins. John Highman shares proven strategies and systems that can help you get more penetration and progress in finding listings and clients in your property market today.

Have things changed in the property market this year? Yes, certainly. In today’s market, it’s more important than ever for agents to get closer to the local area, understand what’s happening on the ground, and position themselves as the go-to expert for property solutions. Momentum doesn’t happen by chance—it’s built through daily, deliberate action.

Check out our website here with plenty of other articles on this topic.

 

business people meeting and shaking hands

 

People First

One of the most effective ways to generate that forward motion is by getting closer to the people in your territory. That means more face-to-face conversations, more local business outreach, and more research into who owns what, what’s for lease, and what’s for sale. You become more relevant, helpful, and trusted when you know the stories behind the properties and the plans behind the businesses.

Think about your property market now and compare it to the last couple of years. Have things changed for you with enquiry and listings? The answer is 'probably'. For that very reason, this podcast today will help you get some momentum back into your focus and activity.

Look around your market and check out the property precincts and situations. That is the important research to do. We also cover how to research property types and locations and how that focus helps you uncover untapped opportunities.

Don't forget to specialise in property types and precincts. When you know your niche and the key buildings in it, you’re more efficient in your prospecting, more strategic in your presentations, and more likely to uncover quick wins that others miss.

Agent Consistency

Finally, we talk about consistency—the foundation of momentum. Success in real estate doesn’t come from a burst of energy once in a while. It comes from turning good actions into great habits.

Always keep things simple in your real estate business and activities every day. In this episode, I’ll give you simple, practical ideas to bring more structure into your day so you can find listings faster, connect with the right people, and grow your pipeline.