Jun 28, 2019
In commercial real estate brokerage, how you use your spare time
is so important when it comes to the results that you seek with
listings and commissions. It is a discipline to work with and build
into your business model.
Remember that the commercial real estate business is built
around your actions, your connections with people, and your
activities. Your spare time as part of that. Focus on how you
use your spare time in engaging with people.
In this podcast today we share some ideas relating to how you
can focus your spare time into the things that matter; that is in
helping you grow market share and growing your real estate business
directly and specifically in your location.
Solutions for Spare Time Effectiveness
In this podcast today, you will learn the following:
- The value and opportunities of using your telephone as
a marketing tool. You can do that between meetings,
inspections, and conversations with clients. You can always use
your telephone at any time and anywhere when it comes to engaging
with new people and maintaining contact with existing clients and
prospects. Use your telephone more effectively and
consistently. The message here is that you can and should
make plenty of outbound telephone calls.
- Take the time to connect with local businesses in the
region or the location where you may be attending meetings
and or inspecting a property with other people. Drop your business
card into local businesses as you move into and around the area.
Your simple business card is perhaps the most effective marketing
tool that you have.
- Engage with your property market by sending direct
marketing letters every day. A few marketing letters sent
each day will allow you to make some contact calls later in the
week to new people, thereby consistently and professionally open
the door to new opportunities.
- Remember to engage frequently with your previous
clients and previous prospects. You can make calls to
those people in your spare time; that is those people that you
already know. You can find out what they're doing and thinking when
it comes to commercial real estate locally; that being as part of
an investment or as a business occupancy. In doing this, you can
position yourself as the ‘local expert’ to help them with their
property challenges at any time. Ideally, you want them to remember
- You can ask for referral business with the right people
in the right way after a successful transaction or
meeting. A simple conversation and question about any
referral business will guide you towards new people and new
relationships. Understand how you can open up those relationships
with good leads and good opportunities. Be your own ‘lead
generator’ when it comes to commercial real estate brokerage and
build those leads and opportunities over time. Ask about referral