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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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May 21, 2023

Cold calling is the most efficient and successful technique to increase your share of the commercial real estate market. This requires for fresh modes of expression and novel approaches to problem solving. It's an inherently individual activity, so you can't pass the buck. Start practicing. Call prospecting is the key to unlocking a world of possibilities in the real estate industry.  

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Our business is based on the value of individuals and their assets.  Conversations are necessary to discover both of these things.  In this respect, the telephone is far and by the most effective prospecting tool now at your disposal.  

Get on the phone, hone your abilities, and record your development in a spreadsheet.  Following this path will allow you to advance in your commercial real estate profession.