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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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Jan 29, 2024

Lead generation is one of the most crucial aspects of being a successful commercial real estate agent. Without leads, you won't have clients, and without clients, you won't have commissions. But how do you find and attract qualified leads in a competitive and dynamic market?

Check out the full article here:

One of the best ways to generate leads is to use market intelligence. Market intelligence is the information and insights that you gather about your target market, such as current trends, opportunities, challenges, and customer preferences. By using market intelligence, you can:


  • Identify the most profitable niches and segments in your market
  • Understand the needs and pain points of your potential customers
  • Create tailored and relevant value propositions and marketing messages
  • Position yourself as an expert and a trusted advisor
  • Nurture and convert your leads into loyal customers


In this podcast, we will discuss how you can use market intelligence as part of your lead generation strategy. We will cover:


  • The sources and tools that you can use to collect market intelligence
  • The key metrics and indicators that you should track and analyze
  • The best practices and tips for using market intelligence effectively
  • The common mistakes and pitfalls that you should avoid


If you want to learn how to use market intelligence for lead generation, tune in to this podcast and get ready to take your commercial real estate business to the next level.