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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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Feb 21, 2020

In trying to win a commercial property listing, it is critical that you take steps to stand out as the better agent for the job and that you have real marketing solutions that the client can see and appreciate.

free commercial real estate course here

Try these for ideas in capturing the attention of the client:

  1. Show the importance of attracting a target market in a particular way.
  2. Build the marketing message of the property around clear facts of desirability and merit.
  3. Set new standards of promotional coverage for the client and their property situation.
  4. Clarify the advantages that the property can bring to the buyers or tenants that could purchase or occupy.

Here is the podcast to help you position your real estate services more favourably with the client.  Ultimately the ideas can help you win more listings.