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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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Jan 20, 2024


Hello, fellow commercial real estate agents. This is another episode of John Highman's Commercial Real Estate Online Podcast. I'm delighted to have you join me today as we discuss an important aspect of our industry: the art of precise marketing in commercial real estate sales and leasing. In this episode, we'll reveal the secrets to making your property listings stand out through targeted advertising and marketing strategies. These insights are intended to not only attract attention, but also convert that attention into useful inquiries.

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Understanding Your Audience:

First and foremost, successful marketing requires a thorough understanding of your target audience. As commercial real estate agents, we must tailor our strategies to address the needs and preferences of property investors, business owners, and prospective tenants. In this episode, we'll look at how to conduct thorough market research to find the unique selling points that will captivate your target audience.


Crafting Compelling Property Narratives:

Every property has a story, and it is our responsibility as agents to tell it in a way that captures and engages potential buyers. We'll talk about the power of storytelling in commercial real estate marketing and walk you through the process of developing narratives that highlight your listings' strengths and opportunities. Whether it's an industrial warehouse, a prime office space, or a bustling retail location, we'll find the features that make your properties appealing.


Utilizing Digital Platforms Effectively:

In today's digital age, a strong online presence is essential. We'll look at the most recent digital marketing trends and platforms, as well as how to use social media, online listings, and other digital tools to increase visibility. From creating visually appealing content to utilising targeted advertising, we'll provide actionable advice to help you improve your online marketing game.



Finally, mastering the art of precision in your marketing efforts can make a significant difference in the competitive world of commercial real estate. Understanding your audience, crafting compelling narratives, and effectively utilising digital platforms will not only attract more inquiries, but also establish you as an industry leader. Thank you for tuning in, and until next time, happy selling and leasing!