Mar 30, 2025

In the bustling world of commercial real estate, the art of creating clients and finding properties goes hand-in-hand with a dash of creativity and an eye for opportunity. In this podcast by John Highman, you will learn some of the key strategies that help commercial real estate agents find new clients and listings.

So what is happening in your location, and what can you do about it? The property market is constantly changing, and you can be part of that by defining the listings and the clients that you're looking for. Enjoy the changes of the market and grow your market share with new properties and client connections. There are plenty of people to talk to.

Check out this article at our website, which can give you some valuable information about improving your real estate business.  The Road to Victory: Key Insights for Real Estate Agents to Dominate Sales – Commercial Real Estate Training

Client and Prospect Relationships

Start by building relationships—not just transactions. Attend local business events, join networking groups, or even host informative workshops on market trends; these interactions can transform casual acquaintances into loyal clients. It takes time to build trust with clients at a local level, but that is part of growing your real estate market over time.

Take on the challenge of expanding your market to drive long-term career growth. In this podcast, we will provide you with specific strategies to help you connect with new people in innovative and diverse ways.

Online Social Media

We have all heard about social media and use it in different ways. In commercial real estate, there are specific strategies that apply to social media; however, it's essential not to spread yourself too thin or too far when it comes to your online marketing strategies.

Develop a few social media strategies that you can implement every day in a simple and meaningful way. So where do you go to from here? Leverage social media platforms to showcase your expertise and connect with potential leads—think beyond traditional listings!

Telling Stories About the Property Market

Share success stories, sneak peeks of upcoming properties, or insights that position you as a thought leader in the industry. When it comes to finding properties, embrace technology. Use advanced analytics tools to identify emerging markets before they hit mainstream radar. As part of your social media strategy, you can share local property market information with all of the client types that you work with and the property types that you specialise in.

Local Property Development

Don't forget to work with the local property development market. Collaborate with local developers who may have off-market deals up their sleeves—these hidden gems often lead to fruitful partnerships.

In closing on these crucial points, remember that every conversation is a chance to discover unmet needs; listen closely. There are plenty of people in the property market to help in so many different ways, and you can build strategies around that.

Whether it’s a startup searching for its first office space or an investor seeking high-yield opportunities, understanding their vision will set you apart as a top real estate agent in this competitive landscape.