May 29, 2025

In today’s episode, we’re diving deep into one of the most powerful yet often overlooked tools in commercial real estate: your prospect list. More than just a collection of contacts, your list is the foundation of future business—it’s a living pipeline that can bring you listings, clients, deals, and long-term success. But here’s the question: is your list truly working for you?

Far too many agents rely on their office branding or generic marketing to generate leads, when in reality, over 75% of quality opportunities come from the relationships you’ve personally built and nurtured. In this episode, I’ll walk you through five proven strategies to help you build a ‘captive’ prospect list—one that delivers consistent, high-quality results.

You’ll learn how to:

• Build and maintain momentum in your database with daily prospecting habits

• Engage commercial property investors with precision and purpose

• Connect with local business owners and become their trusted real estate advisor

• Dominate your geographic area through local expertise and presence

• Leverage your online voice to create inbound interest and recognition

This is not about cold contacts—it’s about building meaningful connections that open doors to deals and listings again and again. Whether you’re just starting out or ready to tighten up your prospecting process, this episode will give you the tools and mindset to transform your database into a powerful business engine.

Let’s get started. Also check out this article at our website as a real estate prospecting resource to help you further.