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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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Feb 7, 2024

In today's podcast I want to talk about negotiation skills and the essential ones we need to work with and improve in commercial real estate brokerage. 

Here is a resource for you. Print the full article from the website right here Principles of Negotiation in Commercial Real Estate Leasing – Commercial Real Estate Training Online (

Why worry about improving your negotiation skills? Think about the property market. Negotiation skills are the foundation of successful transactions in the ever-changing commercial real estate brokerage landscape. Be the best you can be at property negotiations, and refine your skills using these ideas.

In today's competitive market, where every deal is a battleground of interests, mastering the art of negotiation is not only advantageous, but also necessary. Whether navigating complex sales agreements or brokering high-stakes leasing transactions, effective negotiation can mean the difference between closing deals that exceed expectations and missing out on opportunities.

Of course, things are changing today and we have to be better agents at what we do and how we do it. Bringing parties together is part of that. Communication skills and negotiations in commercial real estate are fundamentally a delicate dance of strategy, communication, and compromise.

What happens here? It is about more than just negotiating terms; it is about understanding all parties' motivations and priorities and using that knowledge to craft mutually beneficial agreements. A skilled negotiator is more than just a dealmaker; they are a problem solver, diplomat, and visionary capable of devising innovative solutions to even the most difficult challenges.