Jun 16, 2025

In today’s commercial real estate landscape, building a successful business isn’t just about closing deals—it’s about becoming the go-to professional clients rely on time and again. At the core of every thriving real estate practice lies one unshakable truth: trust is everything. Without it, even the sharpest market insights or most aggressive outreach strategies fall flat.

In this episode, John Highman talks about the importance of your activities of 'trust' and 'accuracy' to help you build a better real estate business. We explore why trust and accuracy aren’t just soft skills—they’re critical differentiators that set top-performing agents apart. From the first email to the final handshake, every detail communicates your commitment to clarity, consistency, and client care. We’ll dive into strategies to help you build credibility from day one, establish professional discipline, and foster a reputation that not only attracts clients but keeps them coming back.