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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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May 27, 2023

Cold calling in commercial real estate leasing can be challenging but rewarding if done right. When you as the local real estate agent make the calls, you can reach out into the people that need help with property situations locally. Conversations create plenty of leasing business if you build your real estate diary and activities on that premise.

So what happens here? Business owners need help with occupancy issues. Creating conversations around that fact will give you plenty of leads over time. Telephone prospecting can help you build stronger relationships, generate leads, and grow your business in commercial real estate.  Who are the people you should be calling? Try investors, landlords, and business owners. They are the people needing property help.  Check out the article here: