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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

You can also subscribe to our Courses right here (it's free).

Sep 26, 2022

Let's make the calling process simple for those agents looking for new clients and new real estate business. Create your prospecting plan using the telephone and the ideas in this podcast.  Essentially, when you talk to more people, you find more opportunities.  That is why the telephone is your most important real estate resource.

What can you do here? When you are getting ready to make a large number of calls, you need to have a strategy in place and a few goals in mind that you want to accomplish.

First things first: identify the kinds of people you'll be talking to and the reasons why the conversation will be of interest to them in particular. A fruitful prospecting conversation in commercial real estate brokerage is an event that involves two-way communication and is not based on making a pitch or exerting pressure on a potential client. You want the other person to pay attention to what you have to say while also keeping the flow of the conversation going.  Check out our website for more cold calling ideas and systems in brokerage today.