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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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Sep 27, 2019

There are a few good ways to attract customers to a shopping centre.  Most of them involve a mixture of online and offline marketing. 

There will also be some social media solutions that integrate into both marketing channels.  Then you can monitor how people are coming back to you and why that is the case.  Know your customers in retail, and you will know how to boost sales.

In today's podcast, you can learn how to design an effective marketing plan for your shopping centre, to boost customer interest and trade.

When you capture the interest of the customer and keep them coming back to your property, there are some reasonable opportunities to lower the vacancy rates, and help the tenants grow their businesses in retail merchandising lines.  Ultimately that can be a successful shopping centre.


What Are Your Customer Groups and Stakeholders?

Balance the marketing alternatives across your targeted customer groups and the local area.  Keep people coming back to your property.

You could say that a successful shopping centre is a carefully 'shaped' balance of:

  • Customers
  • Tenants
  • Retail offering
  • Community groups
  • Landlord support
  • Property presentation and maintenance
  • Occupancy costs
  • Sales
  • Tenant mix balancing
  • The competitive edge for retail locally

If this information is helpful in managing or leasing your shopping centre, then you can join our agent community here for free:

real estate team