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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

You can also subscribe to our Courses right here (it's free).

Jul 5, 2019

There are plenty of ways to advertise commercial real estate today both online and offline. Choose the marketing messages that you know will bring in the best results through both channels. 


So we have some choices to make when it comes to property promotion and advertising in commercial real estate with both sales and leasing.


Look at every listing from a strengths and weaknesses position. Build some promotional momentum around your listings and the strengths in each case.   To summarise the point here, you can do more with your good quality listings specifically from a promotional perspective. 


In this podcast today we share some ideas to help you attract more enquiry and inspection opportunity from your marketing message.  Build your property enquiry directly and specifically for all of your exclusive listings.


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When you do this efficiently, you can optimise the enquiry and the inspection opportunity. commercial real estate is all about connecting with people, promoting properties, and encouraging inspections. When you put all of those three things together, you can achieve better results with your transactions and your listings. 


In this podcast you will learn how to:


  1. Understand the value of working with a target market for every specific listing that you have 
  2. How to motivate buyers and tenants to seek more information and or an inspection 
  3. How to encourage offers within the property for sale or lease conditions 
  4. Why you should have a local area focus when it comes to your property marketing activities 
  5. How to put more investors and business owners into your advertising processes
  6. How to build some momentum around the best days of the week when you should be marketing and advertising your properties 


To optimise all of these points, you can boost enquiry locally with specific local area marketing and strategies to suit. Do more with your properties and your listings. Rank your listings for priority and opportunity from an inspection and target market perspective.