Feb 16, 2020

Today there are many ways to get your ideas and knowledge out there into the commercial real estate world.  Article marketing is a formula of promotion that really works and has a place in commercial real estate brokerage.  You can use the ideas we explain here with that.

When results matter, your real estate business...

Feb 13, 2020

A lot of people think that email is the only form of business communication.  The truth of the matter is that the traditional letter process is still very effective as part of a real estate prospecting system.  Sending letters can and should be a part of the ways in which you connect with new people in commercial real...

Feb 6, 2020

Cold calling is one of those things that many agents struggle with.  That's because it challenges all of the 'boundaries' and requires new habits in business.  That being said, there is an amazing amount of new business to be sourced when an agent starts making calls to people they have not spoken to before.

What can...

Feb 1, 2020

Computer systems and the internet, support commercial real estate marketing very well.  Every listing should be placed on the internet and a good degree of direct marketing of the listing should then happen into the local area and target market of people matched to the property.

In today's podcast, we cover the concept...

Jan 25, 2020

How to engage with your clients and prospects to convert more new business over time.  You can achieve a sustainable competitive advantage through customer contact and ongoing relationships.

In this podcast today you can understand what customers expect of agents, and how you can be getting down to the detail with...