Preview Mode Links will not work in preview mode

Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

You can also subscribe to our Courses right here (it's free).

Aug 24, 2019

There are always special and unique ways to market yourself and your properties in commercial real estate brokerage. There are plenty of new tools and initiatives online and offline to get the message out regards your high-quality listings and your property opportunities.  Most of the property enquiry that you get today will come from the Internet and all your direct marketing initiatives. Each day, ensure that you are connecting with new people through the telephone, local area canvassing, and meetings. that is a direct marketing process that all brokers and agents should initiate. 


On a daily basis, ensure that you are talking to new people and promoting your listings comprehensively and locally to target audiences. Use your current listings as opportunities for conversations. 


Today you can do more with less when it comes to commercial real estate marketing and attracting the right target audience to your listings. 


Design every listing and every advertising layout for the factors of attraction in pulling in the target audience. Those factors of attraction will include advertising layouts, keywords, photographs, dot points, and property Improvement details. You should also vary the campaign across different media channels to encourage greater levels of enquiry and feedback. 


real estate desk and computer


In the podcast today, we cover off on the key issues of marketing that can attract enquiries in commercial real estate sales and leasing. You can develop systems like these to build your enquiry and also your database when it comes to properties in your location. 


Develop your marketing packages and process so that you are attracting more enquiry on a regular ongoing daily basis. Remember that your property listings are an opportunity for conversations and canvassing in the local area. That is part of the marketing process.