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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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Nov 20, 2023

In the dynamic landscape of commercial real estate, local area marketing stands out as a crucial element in starting and shaping a successful real estate business strategy at both agent and brokerage level.

Competition is fierce, and the property market is saturated with diverse offerings. As part of that, connecting with the local community becomes a strategic imperative. There are plenty of property investors and business owners to connect with. In this podcast today, we share some ideas to help you with that.

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It is time to grow your real estate business using these ideas. Tapping into the local area using specific systems and processes allows an agent to establish a meaningful presence within a location or allocated territory.

What is it about? It's about more than just putting up a sign; it's about becoming a recognisable and integral part of the local fabric. This presence fosters trust among community members, who are more likely to engage with a real estate agent they perceive as invested in and committed to the local area. That is where the new business can be found.