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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

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Jul 18, 2019

Here are some clear reasons to develop a sales plan in commercial real estate brokerage.  It can help you see the relevance and importance of these things in your working career as a broker or agent:

  • You can identify the right people to serve as part of your professional services.
  • You can establish an ongoing contact system with relevant people.
  • Over time you will find referral business opportunities get a lot easier.
  • Repeat business and cross over business will help with commission growth.
  • In any market and at any time, you will have a reasonable source of clients and prospects to connect with.

From these things, it is easy to see that you can grow your market share above and beyond that of your competitors.  It simply comes down to a personal process and ongoing discipline. 

It really doesn't matter what agency or brokerage you work for, but it does really matter what you do every day with your time and your tasks. 

Attracting sales and leasing opportunities is a strategic process.  Don't waste your time; take the right actions.  Control your personal focus and your diary.

real estate team standing together