Oct 1, 2023
As a commercial or retail property manager,
you understand that your role is to provide exceptional client
service and deliver unique recommendations and strategies to
improve your property investments' performance.
So why would a client or property owner use
you to manage their properties today? Your answer has to be
specific and market-relevant. Not all property managers are the
same, and you should not be.
But how do you stand out from the crowd and
gain a competitive advantage in a constantly changing and
Facts for Property Managers
Here are some tips to help you achieve your
goals and become a trusted advisor to your clients.
- Understand your market. To
provide effective advice and solutions, you must have a thorough
understanding of the market conditions, trends, opportunities, and
threats that affect your properties and clients. To stay up to date
on the latest developments and best practises in your industry, you
should conduct market research, analysis, and benchmarking on a
- Get to know your customers.
You must understand your clients' needs, expectations, goals, and
preferences in order to develop long-term relationships with them.
You should communicate with them frequently, listen to their
feedback, understand their problems, and provide tailored solutions
that are tailored to their specific circumstances and goals.
- Understand your properties.
To manage your properties efficiently and effectively, you must be
familiar with all aspects of them, including their physical
condition, maintenance, leasing, tenant relations, financial
performance, compliance, risk management, and so on. You should
conduct regular inspections, audits, reports, and reviews to ensure
that your properties are in good condition and aligned with the
goals of your clients.
- Understand your value
proposition. To set yourself apart from the competition,
you must have a clear and compelling value proposition that
highlights your unique skills, experience, expertise, and
accomplishments. You should emphasise how you can add value to your
clients' property investments by increasing occupancy, lowering
costs, improving tenant satisfaction, increasing asset value, and
generating higher returns, among other things.
- Understand your network. You
need a strong and diverse network of contacts and partners to
support you in your property management activities if you want to
expand your opportunities and leverage your resources.
Relationships with industry associations, peers, mentors,
suppliers, contractors, consultants, brokers, lenders, investors,
and other stakeholders who can provide you with insights,
referrals, leads, assistance, and collaboration should be
By implementing these suggestions, you can
gain a competitive advantage in commercial and retail property
management and establish yourself as a valuable partner to your
clients. You can also demonstrate your market professionalism,
credibility, and reputation, attracting more business