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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

You can also subscribe to our Courses right here (it's free).

Aug 31, 2019

If you want to get anywhere in commercial real estate brokerage, you will need prospects, plus good clients and plenty of them.  It is a formula to work to every day.  That is then a process of reaching out to new people to see what their situation may be with property ownership, occupancy, or use.


Who are those clients or prospects and why should you connect with them?  Get answers clear in your mind to those questions because it will help your prospecting process. 


real estate computer and desk


Create some choices and priorities.  Those clients should be assessed for the long term value and opportunity to you and your real estate business.  Then you will have to make some decisions as to how you will work with those clients. 


It’s a simple and yet important equation to watch and shape.  Grow your real estate business off the actions and priorities that you take with your client list, your people, and your prospects.


In today's podcast, you can learn how to do that with skill and consistency.  You can find better people and know how to engage with them.  In the three parts to the podcast you can learn:

  1. How to set about planning your client contact and why that is a good idea.
  2. How you can profit from your ideal client types locally in sales, leasing, or property management.
  3. How you can put clients and your client list at the centre of your real estate business each day.