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Commercial Real Estate Broker and Agent Training and Coaching Worldwide by John Highman.  This podcast covers Sales, Leasing, and Property Management skills and topics in Office, Industrial, and Retail Properties Globally.  You can also get more resources at our main website at 

You can also subscribe to our Courses right here (it's free).

Aug 27, 2019

There is no point in being commonplace and ‘ordinary’ as a broker or agent in commercial real estate brokerage today.  The competition will ‘walk all over you’, then take your listings and your clients. 


Let's face the facts.  It is a busy property market and will remain so.  Open up the segments of the market in your speciality and drive new relationships with qualified prospects and clients.  Look for new things, good properties, and quality people. 


real estate desk and computer


The generic agent doesn’t attract much business, retain it, or convert it today; be better than the other agents in your location and market yourself around that.  You have to be the best solution for the people that you serve in the industry in your town or city.  How do you rank now or what is your position on that?  Things can always improve; it just takes effort.


That doesn’t mean to say that the competition is anything special in most locations, it’s just that on average the volume of competition in our industry in most towns or cities is significant and will slow you down or confuse your conversions when you are chasing good properties; the local competition will quite likely frustrate your business efforts over time if you don’t control things and drive things from a marketing perspective. 



Make your brokerage marketing better and different.  You must ‘stand out’ as relevant and real to your target market of property clients and prospects; they have to remember you and know you.  So, help them remember you by making ongoing relevant contact.  In the podcast today, we help you with ideas for that.


Every listing that you have is a conversation or conversion in waiting; use your listings to make property conversations.


The program is in three parts:

  1. Four ways you can focus your real estate business and working day.
  2. How to take a proactive approach to your brokerage activities
  3. What engagement is in a property presentation, and how you can make that work for you.